2 Key Secrets to Exceptional Cannabis Vape Hardware: Innovation and Trust

ACTIVE revolutionizes cannabis vape hardware design and safety; Cannabis Tech spoke with Michael Brosgart, COO of ACTIVE, about their vision as a leading cannabis vape equipment supplier.

In the rapidly expanding cannabis industry, ACTIVE™ has emerged as a trailblazer, setting a new standard for vape design and safety. Recently, Cannabis Tech spoke with Michael Brosgart, the Chief Operating Officer of ACTIVE, to gain insights into the company’s journey, technological advancements, recent legal victory, and future strategies.

ACTIVE’s Vision: Pioneering a New Era in Cannabis Vape Hardware

In 2018, ACTIVE™ embarked on a mission to revolutionize the cannabis vape hardware industry. Driven by their firsthand understanding of the challenges faced by consumers and brands, ACTIVE’s team of experts set out to create hardware tailored explicitly to cannabis oil. Their commitment to innovation and safety has paved the way for exceptional vaping experiences.

“We have earned the trust of our client partners through a consistent commitment to product innovation, quality, reliability, and consumer safety.”
~ Michael Brosgart

ACTIVE’s inception in 2018 was a response to the shortcomings of e-cigarette-based technology in the cannabis vape market. The ACTIVE team, comprising passionate experts in cannabis extraction, processing, design, and engineering, recognized the unique challenges consumers and brands face.

Explaining the team’s motivation for taking the initiative to make changes, Brosgart said, “We recognized the challenges that consumers and brands faced firsthand and saw that hardware based on e-cigarette technology wasn’t cutting it. So in 2018, we took matters into our own hands to re-engineer and shift the landscape for cannabis vape hardware.”

No-Burn Technology™: The Engine behind ACTIVE’s Exceptional Vape Hardware

ACTIVE’s groundbreaking No-Burn Technology™, featuring a proprietary ceramic core, has become the cornerstone of their vape hardware. This technology ensures consistent heating, vaporization, and flavor retention while eliminating the risk of burnt oil. We explore how this innovation sets ACTIVE apart from the competition and enhances consumer satisfaction.

A key differentiator for ACTIVE’s vape hardware lies in its proprietary No-Burn Technology™, featuring a ceramic core that absorbs oil for even heating and vaporization. Brosgart highlighted the significance of this innovation, stating, “To foster the creation of exceptional proprietary hardware, we established the ACTIVE Design House.”

He added, “This allows our in-house Fortune 100 industrial designers to collaborate closely with our manufacturing and R&D teams. By leveraging their expertise, we can craft visually captivating vape devices that not only boast an array of features but also prioritize practicality, safety, and reliability.”

Brosgart emphasized ACTIVE’s dedication to safety and consumer health, revealing the approach they took with their cartridges. “Our hardware is built with advanced No-Burn Technology™, which includes a proprietary ceramic core that smoothly absorbs oil for consistent heating, vaporization, and flavor retention. By embedding the heating coil in the core, hot wires are not directly exposed to oils. Instead, heat is evenly transmitted, preventing burnt oil.”

The Fight for Fair Competition: ACTIVE’s Legal Victory

The cannabis industry witnessed a significant legal battle as ACTIVE and 37 other North American cannabis vaporizer companies faced unsubstantiated IP infringement claims from CCELL, a China-based company.

Brosgart explained, “China-based Shenzen Smoore Technology Limited (parent company of CCELL) made unsubstantiated IP infringement claims against 38 North American cannabis vaporizer companies, including ACTIVE.”

“That attempt would have had far-reaching impacts on manufacturers and consumers. CCELL would have controlled the market, leaving customers at risk of higher prices and slower innovation cycles, resulting from decreased competition,” he continued.

With over 400 cannabis oil brands and processors trusting ACTIVE, Brosgart attributed this high level of trust to their commitment to product innovation and safety. “ACTIVE cartridges are designed to meet or exceed strict international safety standards,” he stated.

The Future for ACTIVE

Cannabis Tech asked about ACTIVE’s future strategies, and Brosgart detailed the company’s unwavering focus on innovation and customer feedback. “Our R&D process follows two distinct paths: invention, where we build from the ground up by leveraging ideation and intellectual property, and refinement. We listen to our customers. When they tell us what they want, we use that to inform our process. We take a 360-degree view of what works and what does not to improve our process and hardware or add new features.”

Undoubtedly, ACTIVE has carved out a prominent space in the cannabis industry by redefining vape hardware design and safety. With its innovative technology, commitment to consumer health, and dedication to fair competition, ACTIVE continues to revolutionize the cannabis vape market. As consumers eagerly await the company’s upcoming product launches, ACTIVE’s role as a leader in the industry is expected to flourish, shaping the future of cannabis vaping for years to come.

Source: https://cannabistech.com/articles/exceptional-cannabis-vape-hardware-avd/