Briq
Briq is a custom 2mL all-in-one developed with Select to create a higher-capacity device with a distinctive identity of its own. Its compact proportions, bold silhouette, and flexible exterior gave Select a product designed to stand apart in the AIO category and continue evolving long after launch.
A bigger format with its own identity
Moving into a 2mL AIO gave Select the chance to create something more distinctive than a larger vape. Briq was intentionally designed with a compact, rounded form and integrated oil window, creating a device that feels substantial in hand, stands out on the shelf and is unmistakably Select.
“In less than two weeks, Briq has made Curaleaf history as the fastest new product launch to hit $1M in retail Sales!”
Former Curaleaf CEO
Designed to keep evolving
Briq is more than a single product design. Its exterior is a flexible canvas for seasonal launches, limited drops and new visual expressions, with custom colors, gradients, metallic effects and specialty finishes keeping each release fresh and unmistakably Select.
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