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Select Briq

A custom 2mL all-in-one for Curaleaf’s Select Brand.

Curaleaf LogoSelect Logo

Select, the leading vape brand nationwide, identified the market demand for a distinctive 2mL all-in-one.

Their objective was to develop a remarkable, cutting-edge product, and drive significant revenue.

Design Brief

  • Exclusive design for Select
  • 2mL value solution
  • Discreet form factor
  • Full flavor expression
  • Consistent performance
  • Ergonomic Design
Our process

Our process

Based on our proven technology, award-winning design capabilities, and rigorous durability testing, we collaborated with Curaleaf to bring the Briq to market in under 5 months.

Select briq

Sleek and compact body
Smaller than a Bic lighter, yet it holds up to 2.0mL.

Mass production ready
Designed for scalability and labor savings. Designed to be mass filled and capped and compatible with all major filling machines.

Unique airflow
A special airflow activates the battery for smooth pulls, every time.

USB-C rechargeable
Fast, efficient charging so consumers can be confident in the longevity of their purchase.

Our process

Based on our proven technology, award-winning design capabilities, and rigorous durability testing, we collaborated with Curaleaf to bring the Briq to market in under 5 months.

Sleek and compact body
Smaller than a Bic lighter, yet it holds up to 2.0mL.

Mass production ready
Designed for scalability and labor savings. Designed to be mass filled and capped and compatible with all major filling machines.

Unique airflow
A special airflow activates the battery for smooth pulls, every time.

USB-C rechargeable
Fast, efficient charging so consumers can be confident in the longevity of their purchase.

Go-to-market support

Pre-launch

Product design

Designed and tested for Select’s oil formulations.

Product education

Training and product information for sales team & budtenders.

Optimized SOPs

Guidance around specific filling and capping nuances.

Production training

In-person filling & capping production training.

Post-launch

Supply chain management

Procurement & vendor managed inventory across 17 states.

Marketing support

Creative marketing to amplify launch.

Brand support

PR to amplify launch

MJ Biz display

Results

“The fastest new product launch to hit $1M in retail sales!”matt darin, curaleaf ceo

Imagine what we could do for your brand

Let’s talk

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