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Case study:

Select Briq: a custom 2mL all-in-one

Curaleaf LogoSelect Logo

Select, the leading vape brand nationwide, identified the market demand for a distinctive 2mL all-in-one.

Their objective was to develop a remarkable, cutting-edge product, and drive significant revenue.

Design Brief

  • Exclusive design for Select
  • 2mL value solution
  • Discreet form factor
  • Full flavor expression
  • Consistent performance
  • Ergonomic Design
Our process

Our process

Based on our proven technology, award-winning design capabilities, and rigorous durability testing, we collaborated with Curaleaf to bring the Briq to market in under 5 months.

Select briq

Sleek and compact body
Smaller than a Bic lighter, yet it holds up to 2.0mL.

Mass production ready
Designed for scalability and labor savings. Designed to be mass filled and capped and compatible with all major filling machines.

Unique airflow
A special airflow activates the battery for smooth pulls, every time.

USB-C rechargeable
Fast, efficient charging so consumers can be confident in the longevity of their purchase.

Our process

Based on our proven technology, award-winning design capabilities, and rigorous durability testing, we collaborated with Curaleaf to bring the Briq to market in under 5 months.

Sleek and compact body
Smaller than a Bic lighter, yet it holds up to 2.0mL.

Mass production ready
Designed for scalability and labor savings. Designed to be mass filled and capped and compatible with all major filling machines.

Unique airflow
A special airflow activates the battery for smooth pulls, every time.

USB-C rechargeable
Fast, efficient charging so consumers can be confident in the longevity of their purchase.

Go-to-market support

Pre-launch

Product design

Designed and tested for Select’s oil formulations.

Product education

Training and product information for sales team & budtenders.

Optimized SOPs

Guidance around specific filling and capping nuances.

Production training

In-person filling & capping production training.

Post-launch

Supply chain management

Procurement & vendor managed inventory across 17 states.

Marketing support

Creative marketing to amplify launch.

Brand support

PR to amplify launch

MJ Biz display

Results

“The fastest new product launch to hit $1M in retail sales!”matt darin, curaleaf ceo

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Case study:

A custom AIO
for Nimbus


NimbusLogo

Nimbus operates across multiple markets in the U.S. Northeast.

To simplify procurement, production, and marketing, Nimbus required a single device offering multiple volumes—1mL and 2mL for Massachusetts, and 0.5mL for newer markets in New York and New Jersey—all designed with unique branding appeal.

Design Brief

  • Same device, three volumes
  • Competitively priced
  • Rich, bold flavors
  • Big clouds
  • Exclusive design
  • Same automation SOP
  • Ergonomic experience
Nimbus

Our process

Nimbus needed a quick-to-market solution, followed by a custom option for the longer term. Through an iterative process, we developed a striking custom window design featuring the Nimbus cloud motif.

Results

“As a small family company, we appreciate ACTIVE's commitment and support. We could have chosen a cheaper AIO, but the AXIL’s performance and the exceptional service we receive are worth so much more. We truly feel like family. ACTIVE focused on finding solutions for our oil formulation, with excellent feedback since our launch. the AIO delivers a flavor profile ten times better than our previous device.”
ANDREW ADAMS, CHIEF FINANCIAL OFFICER

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Case study:

Custom 1mL and 2mL AIO for Elevated


NimbusLogo

Elevated is a vertically integrated operator in New Mexico.

After experiencing challenges with previous devices, Elevated turned to ACTIVE to launch a high-performing product with an unforgettable design.

Design Brief

  • Consumer safe
  • Built for distillate
  • Proven performance
  • Attractive pricing
  • On-brand design
  • Same device: 1mL & 2mL
  • Supply chain certainty
  • Automation ready
Nimbus

Our process

The stock Axil AIO met all of Elevated’s technical requirements. To align with their brand and ensure immediate market recognition, we developed a unique mouthpiece oil window in the shape of their iconic hex logo, while maintaining proven performance of the AIO. The design process was expedited to guarantee quick delivery for their upcoming product launch.

Results

“Our brand name is built on ten years of reputation. Before ACTIVE, we faced a wall of failures due to leaks and other supply chain issues. Our partnership with ACTIVE has given us the confidence to relaunch a device prominently featuring our cherished logo.”
HAI PHAM, chief operating officer

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